01 The challenge
A founder site has to do two jobs that pull against each other: carry personal credibility, and point cleanly at the companies behind it without turning into a second corporate homepage.
02 The solution
An editorial layout built on a large gradient display wordmark and a restrained type scale, with the atmospheric hero treatment and gradient blenders shared with the Stacklumen marketing site so the two read as related without being identical.
Writing, publications, research and client work are each their own CMS collection, so the site grows by adding items rather than building pages.
03 The results
A single destination that carries the personal work and routes cleanly to Stacklumen, Baselumen and Kitlumen.
✦ Services rendered
Personal brand · Webflow development · CMS architecture · Editorial design
