Built by founders, for founders.

Chrome theme.

A signature blue browser theme built for focus. Minimalist surfaces, our `#0075ff` accent, and a tab strip that stays out of the way. Drops straight into Chrome.

Brand guidelines PDF.

A complete brand identity manual covering logo usage, color tokens, typography, voice, and design principles. Drawn from the live Stacklumen brand system.

What it'll include

• Logo system — wordmark, icon, lockups, clearance, minimum sizes.
• Color tokens — brand blue #0075ff, neutrals, semantic colors, dark mode parity.
• Typography — Helvetica Neue display rules, SF Pro Text body rules, mono usage for eyebrows.
• Voice & tone — how Stacklumen sounds in writing, with examples.
• Layout principles — hairline grids, the 2px radius rule, when to break it.

Presentation templates.

Keynote and PowerPoint templates with Stacklumen typography, color tokens, and layout patterns. Built for pitch decks, client presentations, and internal reviews.

Slide types planned

• Title & section dividers — large display type, accent rules.
• Content layouts — one-column, two-column, three-up grid, image+text.
• Data slides — chart styles, table layouts, stat blocks with mono labels.
• Narrative slides — pull quotes, testimonial cards, before/after blocks.
• Closing & CTA — gradient hero, contact details, next steps.

Building a design system.

A 12-minute walkthrough of how the Stacklumen design system was built — from token decisions to component patterns to the rules we break and why.

What it covers

• Design tokens: where they live, how they're named, how to keep them honest.
• Component patterns: when to make something reusable, when to keep it local.
• The hairline rule: why we use 1px borders and 2px radius across the entire system.
• Dark mode parity: how to design for both modes from the start, not as a retrofit.
• System maintenance: how to evolve a system without breaking everything downstream.

Pitch deck fundamentals.

An 18-minute breakdown of what makes a pitch deck land — the structure, the slides that matter, the slides everyone over-engineers.

What it covers

• The 10-slide structure that works for almost any pitch.
• How to write a problem slide that actually states a problem.
• The market size slide: why most are wrong, and how to do it honestly.
• Traction slides for early-stage companies that don't have traction yet.
• Reading the room: when to lean in and when to shut up.

Brand identity 101.

A 22-minute primer on building a brand identity from scratch — logo, color, type, voice — without falling into the templated startup look.

What it covers

• Brand vs. logo: what the difference actually is, and why it matters.
• Color choice: how to pick a palette without defaulting to purple gradients.
• Type pairing: a simple framework that prevents type-pairing paralysis.
• Voice: how to write the way your brand sounds.
• Identity systems: when you need one, when you don't.

Strategic positioning.

A 25-minute deep-dive into positioning — how to find a market position that's defensible, distinct, and not a slogan.

What it covers

• April Dunford's positioning canvas, simplified for early teams.
• Choosing competitive alternatives instead of competitors.
• Translating positioning into homepage copy that doesn't read like a brochure.
• Testing positioning: how to know it's working without waiting six months.
• Repositioning: when, why, and how to communicate the shift.

Why we give back.

Stacklumen exists because the founders saw teams struggling with the same challenges they faced. Access to quality resources shouldn't depend on budget.

The principles

• No paywalls, no subscriptions, no hidden costs. The library is free, full stop.
• Open-source by default. Built by founders who've been on the other side of the price wall.
• Community-driven. Tutorials and guides shaped by real questions from real teams.
• Regular updates. New resources land monthly, not as a marketing stunt.

Built with transparency.

Every resource here is something Stacklumen actually uses in client work. No fluff, no filler — just tools that solve real problems.

How resources land here

Coming this year.

The Baselumen library is being built quarterly. Here's what's in development across 2026 — rough order, no hard commitments on dates.

Contribute or get notified.

Two ways to engage with Baselumen — submit a resource you've built, or get notified when new ones land.

Submit a resource

Built a tool, template, or tutorial that could help the community? We'd love to feature it. Resources stay in their author's name and link back to your work. No exclusivity, no rights transfer — just a feature with credit.

Get notified

No newsletter, no spam — just a single email when a new resource lands. info@stacklumen.com with subject line Baselumen updates and we'll add you to the launch list.