About / Studio

A working studio.
Built in public.

We design and build high-performance websites and applications on Webflow, Shopify, and modern frameworks — for small businesses and emerging brands ready to compete online.

StatusBooking Q3 2026
BasedLexington, KY
SpecialtyWebflow / Custom Code
Response< 24 hours
01 / Our Process

From vision to reality.

A structured approach designed to deliver exceptional results at every stage — with full transparency throughout.

Discovery~3 days
Alignment1 week
Build3–8 weeks
Launch+ 60 days
01.01 / Step 01

Onboarding

We start with a deep-dive into your current systems, challenges, and KPIs. We define scope, success metrics, and a clear project roadmap. Outcome: clarity on what matters most.

01.02 / Step 02

Meetings & Alignment

We get fully aligned on what needs to happen to make the magic — strategy, wireframes, design direction, and component architecture all locked in together.

01.03 / Step 03

Action & Implementation

Design, development, custom code, CMS setup, animations, and integrations — all built to spec in one focused sprint. Outcome: a site that performs as well as it looks.

01.04 / Step 04

Review & Launch

QA, SEO setup, analytics, and a full training walkthrough so your team owns the site from day one. Outcome: measurable impact you can quantify.

03 / Our Brands

Brands we've built.

A dedicated showcase of the brand identities and design systems we've created from the ground up — coming soon.

Coming Soon

Brand Showcase

A dedicated section featuring full brand identities, design systems, and visual work behind each client we've partnered with. Drop us a line if you'd like early access.

Get notified
03.01Forecast Interiors
03.02Stacklumen
03.03French Girl Vintage
03.04Doorstep
03.05Visidex
03.06Killebrew Art
04 / Services

A few things we do well.

Three focused service pillars — each a deep specialization, not a surface-level offering.

04.01 / Webflow

Webflow Development

Fully custom Webflow sites built from scratch — designed in Figma, built clean, and handed off with full CMS access and training.

  • Custom design system & component library
  • CMS structure & content architecture
  • GSAP animations & Lenis smooth scroll
  • SEO structure & analytics setup
04.02 / Shopify

Shopify Storefronts

Custom Shopify themes built to convert — not templates. Fast, focused storefronts deeply integrated with the tools your business runs on.

  • Custom Shopify theme development
  • Product & collection architecture
  • App integrations (Klaviyo, Printful, etc.)
  • Performance & Core Web Vitals audit
04.03 / Custom

Custom Code

When platforms hit their limits, we write the code that removes them — bespoke JS embeds, API integrations, and advanced animation scripting.

  • Custom JavaScript & CSS embeds
  • CRM & third-party integrations
  • Finsweet CMS filtering & attributes
  • Performance optimization
05.01 / Total
50+
Total Projects
05.02 / Sites
20+
Sites Delivered
05.03 / Hosting
15
Actively Hosted
05.04 / Rating
100%
Client Satisfaction
Client Feedback
Lyno Hul
Founder, Minimalist Mentality

"It was a pleasure working with Iain. He was incredibly prompt, professional, and guided me through every step of the process. The final result exceeded my expectations and turned out amazing."

05 / Our Approach

How we think about the web.

Two parallel tracks — strategic before tactical, never the other way around. Every engagement runs on this rhythm.

01

Discovery & Strategy

We begin by understanding your business goals, target audience, and competitive landscape to craft a tailored approach that actually moves the needle.

  • Stakeholder interviews and workshops
  • Market and competitor analysis
  • User research and persona development
  • Strategic roadmap creation
02

Design & Development

We bring your vision to life through iterative design and precise development — ensuring every detail aligns with your brand and performs under real-world conditions.

  • Wireframing and prototyping
  • Visual design and brand application
  • Custom development and integration
  • Quality assurance and testing
06 / Values

We navigate the hurdles with you.

Feel like you need a growth partner? We're just a call away. These are the principles we run every engagement on.

06.01
Direct Access

Work directly with experienced founders who understand your challenges firsthand — no account managers, no layers.

06.02
Confidentiality

Your business information and strategies are protected with strict NDAs and secure, professional processes throughout every engagement.

06.03
Clarity

Clear timelines, transparent pricing, and regular updates keep everyone aligned and projects moving forward without surprises.

06.04
Responsiveness

Fast replies, quick turnarounds, and proactive communication throughout every project — we respect your time.

Ready to start?

Let's build something good.

Tell us about your project. We respond to every intro within 24 hours — usually faster.