01 The brief
Elevate is a mentorship and placement programme — opening doors, then making sure people can walk through them. The identity had to hold two registers at once: warm enough for the people in the programme, credible enough for the partners and placements around it.
02 What we made
One glyph carries the whole idea: an arrow leaving its own frame at the top right. Around it sits a grotesque wordmark with the tagline letterspaced beneath the baseline and locked to the wordmark's width, so the lockup keeps its proportions wherever it lands.
A serif display voice is held back for the strategic documents — the programme framework and partnership material — which lets the brand shift between recruiting and reporting without becoming two brands.
✦ Deliverables
- Arrow mark, wordmark and tagline lockup
- Palette: #0D4DF0, #0A0A0A, #FFFFFF
- Grotesque and serif pairing, with usage rules
- Document system for programme and partnership material
- App icons, favicons, cards and email signature
- Profile and social header artwork
◳ In application
